Subscribe to Newsletters: Reward Customers for Signing Up

Overview

The Subscribe to Newsletters feature helps you grow your email list by rewarding customers with store credit when they subscribe to your newsletter. It’s an easy, automated way to encourage signups while giving customers a reason to return and shop again.

This feature is ideal for merchants who want to build long-term customer relationships and increase repeat purchases without manual follow-ups or discount codes.

Why Use This Feature?

Email subscribers are more likely to return, engage with promotions, and make repeat purchases. By offering store credit as an incentive, you can:

• Increase newsletter signups

• Provide immediate value to new subscribers

• Drive repeat visits and purchases

• Strengthen customer loyalty

• Automate rewards with minimal setup

This turns your newsletter into a measurable growth and retention tool.

How It Works

Once enabled, the process is fully automatic:

1. A customer subscribes to your newsletter

2. Store credit is issued to their account

3. The credit can be used on future purchases

4. Each customer can earn the reward once

No manual action is required after setup.

Setting Up the Feature

Step 1: Set the Reward Amount

Choose how much store credit customers will receive for subscribing.

• Example: $5 USD

• The reward is limited to one per customer

Step 2: Choose Credit Expiration

Decide how long the store credit will remain valid:

• Never expires – Ideal for long-term goodwill

• Expires after a set period – Encourages quicker redemption

Step 3: Sync Existing Subscribers (Optional)

Enable Credit Sync if you want to reward customers who subscribed before this feature was activated.

• ON: Existing subscribers receive credit

• OFF: Only new subscribers receive credit

Step 4: Add a Credit Note (Optional)

Add a short message explaining why the credit was issued.

Examples:

• “Thanks for subscribing to our newsletter!”

• “Newsletter signup reward”

This improves transparency for customers.

Activating the Program

Set the status to Activated to start issuing store credit to new subscribers.
You can deactivate the feature at any time if needed.

Summary

The Subscribe to Newsletters feature makes it easy to grow your email list while encouraging repeat purchases. By rewarding customers at the moment they subscribe, you create a positive first interaction that leads to long-term engagement.

This is a simple, effective tool to turn subscribers into returning customers from day one.

In case you have any further concerns, please feel free to drop us an email at support@govalos.com