How customers subscribe to newsletters and earn store credit on the storefront

This article explains how customers earn store credit through the Subscribe to Newsletters program on the storefront, including eligibility checks, customer actions, system processing, and UI display behavior.

Overview

The Subscribe to Newsletters program allows merchants to reward customers with store credit when they subscribe to email marketing updates.
Each customer can earn credit only once for this program. The process requires customer login and explicit email marketing consent to ensure compliance.

Flow: How Customers Earn Credit

Step 1: Program Visibility & Login

1. The merchant enables the Subscribe to Newsletters program.

2. The program is displayed in the Launcheron the storefront.

   
   

   

3. If the customer is not logged in, they must sign in to participate.

   
   

   
   

4. The customer is redirected to the Shopify Sign-in page.
   

5. After successful login, the customer opens the Launcher again to continue.

Step 2: Earn Eligibility Check

The system checks whether the customer’s email has already earned credit from the Subscribe to Newsletters program.

• If the customer has not earned credit yet, continue to Step 3.

• If the customer has already earned credit, see Step 4.

Step 3: Customer Subscribes & Earns Credit

(For customers who have not earned credit yet)

a. View Program Details
The customer can view the Subscribe to Newsletters program details directly in the Launcher.

b. Subscribe to Newsletter
The customer subscribes either:

• From the Launcher, or

• From the store’s newsletter subscription section

When the customer subscribes:

• The app records that the customer has agreed to email marketing consent

• Consent data is sent to Shopify

c. Credit Issued
Store credit is added to the customer’s account.

d. Activity Recorded
The earn action is logged in the Activity section.

e. Credit Notification Email
A Credit Received email is sent to the customer based on email notification settings.

f. Customer Record Updated
Earned credit information is saved in the Customers tab.

Earn History Details

Each credit earned from the Subscribe to Newsletters program includes the following information:

• Date: Newsletter subscription date

• Type: Received

• Origin: Subscribe newsletters

• Amount: Credit earned

• Balance: Remaining credit balance

• Expired Date: Based on the program’s expiration settings

• Internal Note: Empty by default (displays merchant-entered text if provided)

Step 4: Customer Has Already Earned Credit

If the system detects that the customer has already earned credit from this program:

• Each account can only receive credit once

• A “Completed” icon is displayed on the Subscribe to Newsletters program

• The program detail page can no longer be opened

• No additional credit is issued

This ensures fair usage and prevents duplicate rewards.

Display Behavior

Launcher Display Rules

• Programs are displayed based on app settings.

Customer Not Logged In

• A Sign In button is shown

• The customer must log in to proceed
  

Customer Logged In

• The customer must manually confirm they want to receive updates/news via email

• The customer clicks Subscribe

• The app records email marketing consent and sends it to Shopify
  
  

Post-Subscription Experience

After a successful subscription:

1. The customer is redirected back to the Dashboard

2. A credit-earned notification appears in Notifications
   
   

3. Clicking the notification redirects the customer to the Successful page
   
   

4. The earned credit is visible in:

   • Notifications

   • Activity log (showing the program name set by the merchant)
     
     

Completed State Display

• If the customer has already subscribed and earned credit:

  • The “Completed” icon is displayed

  • The program detail page cannot be accessed again

This provides clear visual feedback that the reward has already been claimed.

Key Rules & Notes

• Email marketing consent is required before issuing credit

• Credit is granted only once per customer account

• Credit expiration follows program configuration

• Activity logs, customer records, and notifications are automatically synced

Summary

The Subscribe to Newsletters storefront flow ensures:

• Compliance with email marketing consent

• A seamless customer experience

• Accurate tracking of earned credits

• Prevention of duplicate rewards

• Clear UI states for both customers and merchants

This makes the Subscribe to Newsletters program a reliable and effective way to grow your email list while rewarding customer engagement.

In case you have any further concerns, please feel free to drop us an email at support@govalos.com