The Follow on TikTok program allows merchants to reward customers with store credit when they visit the store’s TikTok profile. This feature helps increase brand visibility and encourages customers to engage with your brand on social media.

This program is available as a Premium feature and is not accessible for stores using the Free plan.

Feature Location

To configure the program, navigate to:

Loyalty Program → Loyalty Program → Social Activity → Follow on TikTok

From this page, you can enable the program and set up the reward conditions.

Enable or Disable the Program

The Follow on TikTok program is disabled by default.

To activate the program:

1. Go to Loyalty Program → Loyalty Program → Social Activity

2. Select Follow on TikTok

3. Toggle the Activate / Deactivate option

Once enabled, the reward program can appear in the loyalty launcher on your storefront.

Program Settings

After enabling the program, you can configure the following settings.

Credits Earned

Define how much store credit customers will receive for participating in the program.

• Enter the credit amount based on your store currency

• The credit is issued as a fixed value

• Default value: $1

Example:
If you enter 5, customers will receive $5 in store credit when they participate.

Credit Expiration

You can choose how long the earned credit remains valid.

Available options:

Never expire (Default)
Credits will remain valid indefinitely.

Expire after a certain period
Credits expire after a specific duration.

You can define the expiration period in:

• Days

• Months

• Years

TikTok Profile Link

Enter your store’s TikTok profile link or username.

This field is required because customers will be redirected to this profile when they click the reward action.

Example:

tiktok.com/@your_store

Credit Note (Optional)

You can add an optional internal note for the credit transaction.

This note will appear in the customer’s credit history for reference.

Customize the Program Display in the Launcher

You can customize how the Follow on TikTok program appears in the loyalty widget.

Navigate to:

Loyalty Program → Customization → Launcher

Steps:

1. Go to Program & Rewards

2. Select Follow on TikTok

3. Customize the content displayed in the launcher

4. Click the Preview icon (eye icon) to review the storefront display

This allows you to control the text and presentation of the reward.

Customer Credit Flow

Below is the typical process when a customer participates in the Follow on TikTok program.

1. Program Activation

The merchant enables the Follow on TikTok program.

2. Program Display

The program appears in the Loyalty Launcher on the storefront.

3. Customer Login

Customers must log in to their account before participating.

4. Redirect to TikTok

When the customer clicks the TikTok icon, they will be redirected to the store’s TikTok profile.

5. Credit Verification

The system checks whether the customer has already earned credit from this program.

• If the customer has not earned credit before, the system issues the configured store credit.

• Each account can earn this reward only once.

Earn History Record

When the credit is issued, a record will appear in the customer’s Earn History, including:

• Date – The date the customer participated in the program

• Type – Received

• Event – Adjustment

• Origin – TikTok

• Amount – Credits earned

• Balance – Remaining store credit

• Expired Date – Based on the program’s expiration settings

• Internal Note – The note entered in the program settings (if provided)

Customer Notification

After the credit is successfully issued, the system sends a Credit Received Email to notify the customer.

Important Note

The app only redirects customers to your TikTok profile.

It cannot verify whether the customer actually followed your TikTok account.