When a customer reaches a new VIP tier, the app automatically sends a VIP Tiers Announcement Email to notify them about their upgrade and unlocked benefits.

This article explains how to customize the email content, variables, CTA button, and design to match your brand.

Where to Find This Setting

1. Go to GV – Gift Card App

2. Click Loyalty Programs

3. Select Customization

4. Scroll to VIP tiers announcement email

5. Click Set up
   
   

Email Customization Overview

The VIP announcement email is divided into the following sections:

• Email Header

• Main Content

• CTA Button

• Instruction Section

• Color Settings

Each section can be customized as explained below.

1. Email Header

Reply-to Email

Enter the email address where customers can reply if they have questions about their VIP tier or benefits.

Email Subject

This is the subject line customers will see in their inbox.

Default example:

Congratulations! You just unlocked the {tier_name}

You can insert dynamic variables:

• {store_name} – Displays your store name

• {tier_name} – Displays the VIP tier name the customer unlocked

Example:

Welcome to {tier_name} at {store_name}!

2. Main Content

Heading

This is the main title inside the email.

Default example:

Congratulations! You’ve unlocked {tier_name}!

You can personalize it using available variables.

Content

This is the body message of the email.

Default example:

Thanks for being part of our loyalty program. Your new tier benefits are now available!

You can use this section to:

• Thank customers

• Highlight key VIP benefits

• Encourage them to shop again

• Explain what has changed in their account

Keep the message clear and benefit-focused.

3. CTA (Call-to-Action) Button

CTA Button Content

This is the text displayed on the button.

Default example:

View benefits

Other suggestions:

• Explore your rewards

• Shop now

• See VIP perks

Button Redirect

Enter the URL where customers will be redirected after clicking the button.

Examples:

• Your homepage

• Loyalty program page

• VIP benefits landing page

• Special collection page

Example:

https://yourstore.com/pages/vip-benefits

4. Instruction Section

This section explains how customers can use their VIP benefits (such as store credit).

Instruction Title

Default example:

How to use your VIP store credit

Instruction Content

Default example:

As part of your VIP tier benefits, store credit has been added to your account.
You can apply it at checkout and use it multiple times until the balance runs out.

You may customize this to:

• Explain how store credit works

• Mention expiration (if applicable)

• Clarify usage rules (e.g., can be combined with discount codes)

Example expanded version:

Your VIP store credit is automatically saved to your account.
You can apply it at checkout, combine it with discount codes, and use it across multiple orders until the balance reaches zero.

5. Color Settings

You can adjust the CTA button colors to match your brand identity.

CTA Background Color

Choose your brand’s primary color.

CTA Text Color

Ensure good contrast for readability (e.g., white text on dark background).

In case you have any further concerns, please feel free to drop us an email at support@govalos.com